A look back over the story of an outstanding French label.
The brand Chloé was founded back in 1952. At the helm was the Egyptian-born Gaby Aghion who wanted above all else to bring a breath of fresh air to the fashion of the time. The idea was give women greater freedom via their wardrobes. Season after season, she would design romantic and somewhat Bohemian collections in floaty, ethereal fabrics. Chloé still stands out from other brands by virtue of its soft, feminine style with rock'n'roll overtones. As for the range of prices, the designs fall somewhere between ready-to-wear and haute couture, offering a certain standard of quality and targeting a diverse customer-base. Younger generations of today are fans of the brand, with current stars of music and cinema like Clémence Poésy, Kirsten Dunst and Lou Doillon standing at the front of the line. The House has seen its share of creative directors. That is the case for Karl Lagerfeld, then Stella McCartney, Phoebe Philo, Clare Waight Keller and more recently Natacha Ramsay-Levi. The latter, who arrived in 2017, is eager to retain Chloé's individual spirit, whilst bringing her own brand of modernity to the label.
The Faye range, the brand's star offering.
Faye designs are amongst Chloé's most emblematic pieces. The bags in the collection have today been elevated to the ranks of iconic designs and influencers across the globe would do anything to get their hands on one. The retro look of the bags with their structured form, which is down to the central ring, has turned them into must-have pieces in the world of fashion accessories. The lines are pared-down and sophisticated and the colours vary from one season to the next to bring an even greater element of surprise to female fans. It is the ideal bag to take around with you every day. It makes a lasting impression when paired with styles of all descriptions thanks to its irresistibly timeless character.
Sophisticated outfits from a resolutely feminine brand.
Chloé's offering comprises everything a woman could possibly need on a daily basis to help her feel beautiful and empowered. That is true of bags, but also the line of footwear which includes ankle boots, high heels and sandals for modern women.
Combing back to bags, they are definitely among the must-have accessories women prefer the most. To get your hands on a design by Chloé, you only need to visit the Faye tab on our website and select your favourite pieces: